HOWARD
TAYLOR

Howard Taylor portrait, halftone treatment

Since 1988, turning expertise into things people actually look at.

I'm Howard, from England. Currently slow-travelling somewhere between Thailand, Vietnam and Albania. I write, I film, and I help experts stop being invisible online.

HERE'S HOW I GOT HERE.

I started with airbrush @ 18.

Drawing instruments, masks I cut by hand with a scalpel, paint sprayed in fine controlled layers. Dedicated to a craft. Working 60 hours a week. I thought it was a career.

Howard's 1988 airbrushed lawnmower
Vintage 1990s computer with blank screen

Then computers killed it.

I blagged my way into computer contracts and ended up at the Open University. I built their first websites. HTML tables for layout, because CSS didn't exist yet. Then e-learning. Then corporate comms. Then video. Now AI.

EVERY CRAFT DIES.

Thirty years inside organisations.

I designed the websites, the e-learning, the videos, the presentations. Wrote internal comms for a 70k employee business. I got good at making the work polished. Long enough to cycle through five different crafts inside the same job.

Bosses loved it.

EMPLOYEES IGNORED IT.

Bored secretary at her typewriter, surrounded by stacks of paperwork

Twenty years in, the work was beautiful. The employee data told a different story.

UNDER 30% EMAILS OPENED
UNDER 20% E-LEARNING COMPLETIONS
UNDER 5% MY PROJECT SIGN-UPS

Craft alone wasn't moving people.

CLARITY ALONE WASN'T EITHER.

The video that shouldn't have worked.

In 2019 I brought my hobby into work. I'd been filming on a DSLR for years. At Otis we needed a CRM launch video, and I made one that broke every corporate convention. Strange storytelling, real employees on camera, human voice.

It landed harder than anything I'd made in twenty years. It allowed me to make over 70 corporate videos, as a one-man-band.

Engaged audience watching the breakthrough video

THE MISSING THING WAS SPARK.

Anatomy of Unignorable Work: Craft, Clarity, Spark

Craft you can learn.

Clarity you can engineer.

Spark is the bit that makes someone stop, feel something, and care enough to do something about it.

AI is closing the gap on craft. Spark is what's left.

WHAT I DO NOW

I'm driven by play and curiosity more than ever. I'm currently working on three things.

In a sea of sameness, dull disappears.

UNIGNORABLE DOESN'T.

If any of this lands, drop me a line: